Facebook has a tool called 'Beacon' that enables marketing feeds from advertisers. It works by alerting friends about your online purchases from these advertisers. Program has an opt out feature on per advertiser basis, but does not allow to opt out entirely. Why should Facebook decide on its own what information we want to share with friends and what we do not? Some users are complaining. Rightly so.
MoveOn.org has started a campaign to change Facebook program to make it Opt-In instead of Opt-Out. Needless to say, anyone who cares about privacy seriously should support it.
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